Blog
Practical guides on GEO, AI search, and getting recommended by AI assistants.
Learn how Generative Engine Optimization works and why Swiss B2B companies need to adapt their digital strategy for AI-powered search.
Practical strategies to influence what AI assistants say about your Swiss B2B company when prospects ask for recommendations.
Understanding the differences between traditional SEO and AI visibility, and how to build a strategy that covers both channels.
A step-by-step guide to creating an llms.txt file that helps AI models understand and recommend your Swiss B2B company.
Google is no longer the only index that matters. Learn which AI indices Swiss B2B companies need to be in — and how to get there.
Understand when and how AI models trigger real-time web search versus relying on training data — and what that means for your B2B content strategy.
Explore how citations work in AI responses, what makes models cite one source over another, and how Swiss B2B companies can earn more AI recommendations.
AI models heavily weight news sources and press releases. Learn how strategic PR distribution can dramatically boost your AI visibility.
A week-by-week 30-day action plan for Swiss B2B companies starting from zero AI visibility, with realistic expectations and measurable milestones.
Discover the real prompts Swiss B2B buyers use when researching suppliers via AI — and how to ensure your company appears in the answers.
An honest comparison of the leading AI visibility and GEO tools — per4mx, OtterlyAI, Semrush, Ahrefs, and more — with a focus on what actually works for Swiss and DACH B2B companies.
A real-world case study of a Swiss B2B data platform that achieved top-3 AI visibility across ChatGPT, Claude, and Perplexity — without backlinks, Wikipedia, or PR campaigns.
A fair, detailed comparison of per4mx and OtterlyAI — two dedicated AI visibility platforms with different approaches to helping B2B companies get recommended by AI.
A clear-eyed comparison of per4mx and Semrush — different tools for different problems. When you need SEO, when you need GEO, and how to use both.
Most AI visibility tools query base models without web search enabled. For companies outside the US — especially Swiss and DACH B2B — this produces numbers that are actively misleading.
A growing number of services promise to boost your AI visibility by listing your company in dozens of directories. Here is why that approach does not work — and what actually does.